Cultural Tourism in India

Cultural Tourism in India: Explore Traditions, Festivals & Heritage

Traveling is no longer just about ticking off tourist spots. Today, it’s about exploring experiences that tell stories, bring us closer to traditions, and connect us with the heart of a place. This is where cultural tourism comes in—and India is the perfect destination for it.

A recent Cultural Tourism Report by Skyscanner has shown how Indian travellers are increasingly planning trips based on cultural experiences. The report highlights a significant shift: 82% of Indians plan their travel in 2025 around cultural offerings. Even more interesting—84% of Millennials and 80% of Gen Z travellers want their trips to be filled with cultural experiences, blending comfort, leisure, and luxury.

Let’s explore what cultural tourism in India means, why it’s growing so fast, and how it’s different from religious tourism. Plus, we’ll share some top destinations where you can experience India’s culture in its most vibrant form.

What is Cultural Tourism?

So, what is cultural tourism? At its core, cultural tourism is when people travel to experience the lifestyle, traditions, art, food, and history of a place. It’s not just sightseeing—it’s about participating in festivals, visiting heritage sites, and interacting with local communities.

For example, going to Kolkata during Durga Puja or attending Onam celebrations in Kerala is more than seeing temples or monuments—it’s about being part of the festive spirit, tasting local dishes, and enjoying music and dance.

Difference Between Religious and Cultural Tourism

A lot of people ask, what is the difference between religious and cultural tourism? These two are often mixed up, but they are not the same.

• Religious tourism focuses on spiritual journeys, pilgrimages, and visiting temples, mosques, churches, or other religious places. For example, visiting Varanasi for Ganga aarti or going to Tirupati is mainly religious tourism.
• Cultural tourism, on the other hand, is broader. It includes festivals, local crafts, cuisine, heritage, music, and traditions that reflect a community’s way of life. For instance, celebrating Holi in Barsana or exploring the ancient ruins of Hampi falls under cultural tourism.

In short, religious tourism is about faith and worship, while cultural tourism is about learning and celebrating traditions, art, and lifestyle.

Differentiate Between Religious and Cultural Tourism

Let’s break this down clearly:

Why Cultural Tourism is Growing in India

According to Skyscanner’s report, Indians are moving away from just visiting tourist spots to exploring authentic cultural experiences. Some reasons behind this trend include:

1. Festival-Centric Travel – 76% of travellers adjust their trips to attend major festivals like Durga Puja, Holi, or Onam.
2. Exploring Lesser-Known Places – 93% of travellers are now eager to visit smaller cultural hubs rather than crowded spots.
3. Historic Cities – 53% of people are drawn to heritage cities like Jaipur and Varanasi, where stories come alive in every street.
4. UNESCO Heritage Sites – 39% of travellers are using tools to search for historical landmarks like the Taj Mahal, Hampi, and more.
5. Varanasi Rising – Interest in Varanasi has surged by 76%, making it one of the most sought-after cultural experiences.

This shows that India’s youth want to connect with traditions while enjoying comfort and relaxation.

Top Cultural Destinations to Explore in India

Here are some amazing spots where you can dive into culture, history, and celebrations:

1. Kolkata – Durga Puja Extravaganza

Durga Puja is a spectacle like no other! The streets are full of giant pandals, artistic decorations, and cultural performances. Food stalls with Bengali delicacies keep the energy alive. If you want to experience India’s festive heart, Kolkata during Durga Puja is unmissable.

2. Barsana – Unique Holi Celebration

Forget regular Holi! In Barsana, the celebration is playful, where women hit men with sticks in good fun, amidst music, laughter, and clouds of colour. It’s a tradition that creates unforgettable memories.

3. Kerala – Onam Festival

Onam is the biggest celebration in Kerala. Flower carpets (pookalam), traditional feasts served on banana leaves, and boat races in the backwaters are just some of the highlights. It’s a beautiful blend of community spirit and tradition.

4. Jaipur – The Pink City’s Royal Charm

Jaipur’s forts, palaces, and markets showcase Rajasthan’s royal heritage. The vibrant colours, handcrafted goods, and warm hospitality make it an exciting cultural destination.

5. Varanasi – Spiritual and Cultural Melting Pot

Varanasi is one of the world’s oldest living cities. From sunrise rituals on the ghats to evening aartis, narrow alleys, and temples, it’s a place where history, spirituality, and culture merge seamlessly.

6. Agra – More Than Just the Taj Mahal

Agra’s beauty extends beyond the Taj Mahal. Mughal forts, historic tombs, and bustling bazaars bring the city’s rich past alive. It’s perfect for travellers wanting both architecture and local flavour.

7. Hampi – UNESCO’s Heritage Treasure

Hampi’s ruins, temples, and giant boulders create a mystical landscape. Once the Vijayanagara Empire’s capital, today it’s a relaxed destination full of art, history, and exploration.

Conclusion – Why You Must Explore Cultural Tourism in India

Cultural tourism is more than a trend—it’s a way to understand India’s soul. Whether you are a history buff, a foodie, or someone who loves traditions, cultural tourism offers something for everyone.

With festivals like Durga Puja, Holi, and Onam, and destinations like Varanasi, Jaipur, and Hampi, there’s no shortage of experiences waiting for you. So, plan your next trip around the culture, not just the sightseeing!

Start exploring, connect with traditions, and create stories that you’ll cherish forever.

Reference