Accor Interglobe Treebo Hotel Franchise India

Accor and InterGlobe Enterprises are deepening their collaboration by launching a new joint venture focused on operating a hotel franchise business in India. This new entity will oversee the development of 300 hotels by 2030 under Accor’s well-established brands. Treebo Hotels will lead the expansion through a master license agreement, driving development and operational support. A new loyalty program will also be introduced to enhance customer engagement and retention. This strategic partnership aims to meet the surging demand for quality accommodations across India, tapping into both urban and regional markets. The move strengthens the trio’s foothold in the Indian hospitality sector and marks a major milestone in franchise-led hotel growth – livemint.com