Global Hotel Brands Expand in India

Global hotel chains are strategically introducing diverse brands to capture India’s expanding market. Hyatt plans to bring its iconic ‘Standard’ brand, known for hosting celebrity afterparties, and is assessing the introduction of all-inclusive resorts Ziva and Zilara. Minor Hotels is expanding with its premium lifestyle brand ‘Avani’ in Vizag, featuring branded residences and large banqueting facilities. Ascott targets millennials with its co-living concept ‘lyf’, reflecting confidence in India’s evolving hospitality landscape. These moves underscore the industry’s commitment to catering to India’s diverse and growing clientele – economictimes.indiatimes.com